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Cookie Policy

Last updated: January 1, 2025  •  Effective: January 1, 2025

This Cookie Policy explains how Formium Alliance LLP ("Formium", "we", "us", or "our") uses cookies and similar tracking technologies when you visit our website at www.formium.in.

1. What Are Cookies?

Cookies are small text files that are placed on your device (computer, smartphone, or tablet) when you visit a website. They are widely used to make websites work more efficiently and to provide information to the website owners. Cookies allow us to recognise your device and remember certain information about your visit.

Similar technologies such as web beacons, pixel tags, and local storage also perform similar functions to cookies and are covered by this policy.

2. Types of Cookies We Use

3. Specific Cookies We Use

Cookie Name Provider Type Duration Purpose
_ga Google Analytics Analytics 2 years Distinguishes unique users
_gid Google Analytics Analytics 24 hours Distinguishes users
_gat Google Analytics Analytics 1 minute Throttles request rate
top-nav-closed Formium Functional Session Remembers banner dismissal
theme-pref Formium Functional 1 year Stores light/dark preference

4. Third-Party Cookies

In addition to our own cookies, we may use various third-party cookies to report usage statistics of our website and deliver advertisements on and through the website. These third parties include:

Google

Analytics & Ads

Privacy Policy →

Meta (Facebook)

Pixel & Retargeting

Privacy Policy →

LinkedIn

Insight Tag

Privacy Policy →

5. How to Control Cookies

You have the right to decide whether to accept or reject cookies. You can exercise your cookie preferences in the following ways:

Browser Settings

Most web browsers allow you to control cookies through their settings. You can set your browser to refuse cookies or to alert you when cookies are being sent. Note that disabling cookies may affect the functionality of our website.

Opt-Out of Google Analytics

You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.

Industry Opt-Out Tools

You can opt out of interest-based advertising from participating companies via Digital Advertising Alliance or Your Online Choices (EU).

6. Cookie Retention Periods

Cookies fall into two main categories based on how long they remain on your device:

Session Cookies

These are temporary cookies that remain on your device only for the duration of your browsing session. They are automatically deleted when you close your browser.

Persistent Cookies

These remain on your device for a set period of time (e.g. 30 days, 1 year, or 2 years) even after you close your browser, until they expire or you delete them manually.

7. Updates to This Policy

We may update this Cookie Policy from time to time to reflect changes in technology, regulation, or our business practices. Any changes will be posted on this page with an updated revision date. We encourage you to review this policy periodically to stay informed about our use of cookies.

8. Contact Us

If you have any questions about our use of cookies or this Cookie Policy, please contact us:

Formium Alliance LLP

Email: hello@formium.in

Website: www.formium.in